Ecinomic Influences
Price
- Price of the product_
- Price of substitute products
- Price of complementary goods
Use of credit
- Availability
- Intrest rates
- Credit terms
Disposable income
State of the economy
Employment/Unemployment
- Inflation
- Intrest/Morage rate
- Wage rates
Willingness to spend
- Consumer confidence_
- Future expectations of fu standard of living
- Competition of purchases
- Existing purchases